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Research & Empathy Experiments
Pushing the boundaries of traditional user research
How you understand people, their behaviours, and their needs. User interviews and usability testing are essential, this encourages you to go further. Observe users actions, routines, and challenges in real time as an Ethnographic study.
- What if scenarios for a banking app had no password, only facial recognition and voice commands?
- Social media platforms had a feature that automatically blurred faces to promote privacy?
Craft & Aesthetics Exploration
Refining your visual design skills, treating design as a form of art
How visual elements influence user emotion and behaviour. Pick an emotion and design an interface whose goal is to evoke that specific feeling.
- Voice-only interface for a car’s dashboard.
- Haptic-feedback system for a wearable device.
Business & Impact Innovation
Think strategically and measure the success of your designs in terms of tangible results.
Run A/B tests on small, high-impact design changes. Focus on optimising existing features to improve conversion rates, user retention, or engagement.
- Service that encourages sustainable habits.
